Jean baudrillard

Jean baudrillard

Old media was reality, real news etc. heightened reality is more intense however it still links to the original but newer media products attempt to copy reality and no longer links to reality.

D83

• Based on a true non-fiction, this includes context and also possesses historical factors that all allow the sense of reality we see in the drama. The theory of Baudrillard can be applied through the contextuality and reality facts that have been altered to interest audiences and create a captive audience. Heightened reality meaning that the story has been changed and altered to be more entertaining rather than delivering a documentary style product.

Stranger things

• Contrasting to d83, as it is clearly a hyper sense of reality and is not initially trying to portray reality and contextual views
• It does include real locations however the main location is fictional of Hawkins
• The different reality's can be shown but the extra terrestrial views which are similarly shown in other media productions such as et showcases the intertextuality presented.
• Showing that the theory can be used to show that although the setting can be seen as historically accurate, the sense of unrealistic and the hyper-sense of reality is expressed using this theory to explain and identify it.

News

• There are 2 types of newspaper
• Broadsheet - aims to showcase hard news and this allows factual non-biased information for the higher demographics of the general public. This allows facts, backed up and supported by various sources of evidence.
• This theory can be identified here with the different views showcased by the broadsheets with political and cultural contextual values. The only supporting evidence supports the papers views and not anything going against this.
• Tabloids - with the lower demographic audience and therefore the more impressionable audience, this allows more influential factors to generate a firm understanding of reality. Allowing more change from the papers and publishing entertaining and stories that support their views bending the truth.

Gilroys theory of post colonisation

Theory meaning:

The idea that colonialism from the 1500-1900 is still present in modern media. People from ethnic minorities being dehumanised and the idea of “other”. Other meaning seen as abnormal and strange by the majority ( hegemonic)

news:

This theory can be applied regarding news, however it is more prominent in tabloid newspapers rather than broadsheet newspapers. This is effective regarding the exploitable and influenced audience that tabloid newspapers such as the daily mail inherit. The lower demographic, of which is targeted by tabloid newspapers, revolves around the lack of intelligence and the immediate hypnotic properties of absorbing information. This is achieved with stereotypes and the simplification of minorities against other minorities and this therefore allows Gilroy's theory to be present as apply able to tabloid papers. However on the contrary, broadsheet papers don’t possess the same properties and minorities are not simplified, along with stereotyping readings showcased to audiences. This therefore means that the lack of application of existing stereotypes from post colonisation shows the lack of use to applying Gilroy's theory to all newspapers.

Tv drama:

Throughout the 2 tv dramas studied, including stranger things and D83, we see some post colonisation visions being expressed of which support Gilroy's theory. Regarding stranger things, as this is set in the 1980's it does not show a fair comparison to examples set in the modern day. However, nether the less the theory still applies, segregating Lucas the one male black teen in the group shown. This shows diversity from the producers of stranger things, however some emotive language expressed by different individuals throughout the 1st episode show different. One example is the expression of the bully's at the middle school, referring to Lucas as 'midnight' which accesses the connotation of racism referring to the ethnical background of Lucas as a human, this is supported with the time of day, midnight being 12 AM, when the sky is dark, or black in some context, this assumption of nicknames we are presented with, can showcase the theory of Gilroy to, with this example, explain how modern day society still refers to post-colonisation views to express dominance and hatred towards different ethnicities, enforcing minorities. In a similar fashion, in D83 the lack of stereotypical minoritizing is shown throughout the tv drama first episode. However, d83 is based upon real events and although it is a hybrid drama genre, the main essence of the production is to provide the audience with an accurate representation of the cold war without the typical documentary format, therefore explaining the cold war but in a method of production to allow sequels and an entertainment aspect to engage the targeted audience. With this in mind, it allows the production team to infuse realism, including examples supporting Gilroy's theory. Although there may be more ethnical and minority stereotypical views throughout the series, the only representation in any format in the first episode is with the black, firstly presented as powerful Jackson. Contrasting the view of Gilroy at first with enforcement of power and threat, as the drama unfolds, the breakdown of rights and power is clearly presented and therefore expresses the necessary use of Gilroy's theory in an understanding of the post colonisation views.

homework

Different social groups are represented with the different ages and the different levels of maturity shown, ages represents the different ways problems are dealt with and maturity is shown with the different level of up bringing expressing the maturity and ways that traumatic experiences are dealt with.

Regarding age, the young middle school aged children show an extended level of maturity relative to the older teenagers with the expression of not focusing on the real issue at hand this therefore shows a controversy to popular belief that the older and more experienced aged teenagers will have a stronger maturity level than the younger individuals. This can be backed up with the idea that growing up adds levels of maturity with experience levels and the different methods of growing up which combine to make a stronger minded person is not shown here. The likes of mike and his group show a level of stress but keeping steady minded to try and resolve the issue no matter the extent of the issue. This is contrasted with the older teenagers closely related such as Nancy who is more involved with her boyfriend Steve and less bothered about a close family friend missing which in essence should be the highest valued issue at hand, instead it is less regarded.

Maturity with upbringing expresses the poor relative to the rich as a more mature social group, expressing how a higher class upbringing can express immaturity and a level of childish maybe due to the reliant on the older generation due to having more time than the lower class working families. This can be exampled with the byers family relative to Nancy's family. Wills brother shows a better example of maturity with comforting the mother along with showing practical methods of resolving the issue while Nancy doesn’t. Although it is more personal as a brother no expression of maturity and more of a claim to popularity is shown with Nancy over wills brother. This therefore shows how an upbringing of class can negatively effect the maturity and stability levels of teenagers.

Therefore social groups are therefore represented majority with the children but this is expressed and originates from the children's upbringing. This can be the different class of which they are upbrought in, or a broken family such as the byers being split up. This is contradicted with Nancy's family origin and therefore shows the audience how the differences are examples of more than just gender and lifestyle.

dirt sheet number 6

DIRT ASSESSMENT 6 SHELTER - GBHS MEDIA STUDIES A LEVEL

Name:                                           Date:

Any advert set text question will ask you to demonstrate knowledge and understanding about media language and representations. It may further ask you to refer to the set product (s) you have studied.

Examiners are looking for:

·      How comprehensive, detailed and accurate is your knowledge of media language and/or representations in this media form.

·      The clarity, precision and balance of your explanations in answering the question

·      The detail and accuracy of your references to the set product(s) if required.

Total: 10 marks

Have a look at all the points you could have made from Miss Brookes’ feedback (next page) and reflect on what you did well and what was missing.

Identify a strength or strengths in your assessment: What are the areas you need to improve? What do you need to focus on for your next advert assessment? ·       Red font conveys a negative image to the audience, as it connotes pain or death ·       Also the colour of the shelter logo. ·       The use of the normal looking woman can emotionally touch ·       Small amount of information allow people to understand what they're doing without overloading ·       Having to donate and how much it is ·       Anxious ·       Black background ·       Close ups give audience accurate picture of emotions ·       Adverts induce empathy ·       Donate after that ·       What does the text say ·       Clear and simple insight to the subjects situation ·       Lack of representation with diversity is similar meaning no one stares and thinks homelessness ·       Logo for charity matches colours

Explain how representations in advertisements are constructed and reflect the social and cultural contexts in which they were made. Refer to the Shelter advertising campaign in your answer (10)

Write down the list of bullet points that could have been included in your answer.

dirt sheet number 5

DIRT ASSESSMENT 5 BIG ISSUE - GBHS MEDIA STUDIES A LEVEL

Name:                                           Date:

AO2: 1 – Apply knowledge and understanding of the theoretical framework of media to analyse media products, including in relation to their contexts and through the use of academic theories.

AO2: 3 – Apply knowledge and understanding of the theoretical framework of media to make judgements and draw conclusions. AO2 Total: 15 marks

Identify a strength or strengths in your assessment: Got 12/14 What are the areas you need to improve? Just ensuring that the context is correct for the information provided. The marks lost were due to technical accuracy so that must be ensured that that is correct. Following this is the fact that the cover is unseen meaning that all information must be memorized, important that at least one is completely memorised to ensure the fact that all the information is correct. What do you need to focus on for your next Big Issue assessment? To ensure that all the knowledge is memorised and that there is nothing that can potentially loose marks for the Technical accuracy of the information included in thr magazine cover. The content below is not prescriptive and all valid points should be credited. It is not expected that responses will include all of the points listed. AO2:1  the pastiche of Abba lyrics suggests an affectionate attitude towards the group and/or confidence that the lyrics are so culturally-embedded that they will be instantly recognisable  the satirical effect of placing politician’s heads on ill-fitting bodies, connotes that the magazine does not hold politicians in high regard  the use of a pop group as the basis of the intertextual references and using images of the politicians at their most performative suggests a preferred meaning that the politicians are courting popularity, striking an attitude, and strutting a stage  the use of political images combined with those from popular culture refers to a history of satirical cartoons  the anchoring text ‘the winner takes it all’ connotes both the significance of the event and that the magazine is not taking a clearly partisan position in relation to the referendum, and continues the intertextual conceit  the use of a globe instead of a disco ball, perhaps connoting the far-flung consequences of the vote, or that the world is watching. AO2:3 the use of intertexuality is intended to help the magazine look informal and witty, and that it addresses a sophisticated audience – responses may conclude that this strategy works or does not work  the approach suggest that the magazine is outside the political mainstream, looking critically at events, which fits its status as a charity helping the homeless  the approach enables the magazines to take a neutral viewpoint on the referendum, a divisive event, in order not to alienate any potential buyers of the magazine and thus disadvantage some street vendors  this approach allows the magazine to summarise an abstract event visually  the referendum campaign was long and repetitive and the magazine may have felt the need for a fresh approach to the topic. https://www.ocr.org.uk/Images/472303-media-messages.pdf Source C – front cover of The Big Issue, 13 June 2016 Source C shows four politicians’ heads on the bodies of the members of the group Abba. The words are taken from famous Abba songs. The issue was published before the British referendum on remaining in or leaving the European Union. From left to right, the politicians are: Nicola Sturgeon, Scotland’s First Minister, David Cameron, Britain’s Prime Minister, Boris Johnson and Nigel Farage, both prominent Leave campaigners. Analyse why The Big Issue magazine has used an intertextual approach to the referendum on its front cover.  In your answer you must: • Analyse the use of intertextuality to create meaning in the source • make judgements and reach a conclusion about the advantages of this use of intertextuality to The Big Issue magazine