dirt sheet number 6

DIRT ASSESSMENT 6 SHELTER - GBHS MEDIA STUDIES A LEVEL

Name:                                           Date:

Any advert set text question will ask you to demonstrate knowledge and understanding about media language and representations. It may further ask you to refer to the set product (s) you have studied.

Examiners are looking for:

·      How comprehensive, detailed and accurate is your knowledge of media language and/or representations in this media form.

·      The clarity, precision and balance of your explanations in answering the question

·      The detail and accuracy of your references to the set product(s) if required.

Total: 10 marks

Have a look at all the points you could have made from Miss Brookes’ feedback (next page) and reflect on what you did well and what was missing.

Identify a strength or strengths in your assessment: What are the areas you need to improve? What do you need to focus on for your next advert assessment? ·       Red font conveys a negative image to the audience, as it connotes pain or death ·       Also the colour of the shelter logo. ·       The use of the normal looking woman can emotionally touch ·       Small amount of information allow people to understand what they're doing without overloading ·       Having to donate and how much it is ·       Anxious ·       Black background ·       Close ups give audience accurate picture of emotions ·       Adverts induce empathy ·       Donate after that ·       What does the text say ·       Clear and simple insight to the subjects situation ·       Lack of representation with diversity is similar meaning no one stares and thinks homelessness ·       Logo for charity matches colours

Explain how representations in advertisements are constructed and reflect the social and cultural contexts in which they were made. Refer to the Shelter advertising campaign in your answer (10)

Write down the list of bullet points that could have been included in your answer.