Threshold – the bigger the impact and reach of the story
Unexpectedness – An event that is a shock or out of the
ordinary
Negativity – Bad news is more interesting ‘if it bleeds, it leads’
Elite persons/places – Stories about important people and
powerful nations.
Unambiguous – stories that are easy to understand and for papers
to report on.
Personalisation – Stories that include human interest – ‘’real’
people
Proximity- stories that are close to home are more likely to
be included
Continuity/ currency – stories that are already in the new
continue to run and are updated.
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