How is the BBC Radio 1 breakfast show reaching, targeting and encouraging audience interaction? 750 words
Use your headings from the presentation to guide you so for example a whole paragraph on social media with real examples of what they share and the same with radio one weekend or the Greg James slots or pass the pasty etc
BBC Radio 1 breakfast show reaches targets and encourages audience interaction by their successful advertisement strategy, along with their other ways of accessing the support and audience that they have and that they receive.
One way in which this is accessed is through social media, this is done by the different platforms that they are on, this includes snapchat, instagram, twitter and facebook. This therefore means that this reaches a big sum of their target audience, this is because being on each and every social media, this therefore allows radio 1 breakfast show to access the vastest audience that they are targeting. Due to social media being a massive part in todays life cycle and with almost everyone having access to it regardless of age, with frequently updated social media pages, that are easily accessible, then the news can be spread along with the timetables and what is happening on the news. This kind of exposure can be broadcasted nationwide, so that is can be accessed by many people that can therefore be prompted to view or listen to the breakfast show as it has reached them through social media.
Another way that audience is encouraged is due to the timings of the radio show, with the timings being focused around early morning and on the timings of commutes, this means that commuters and people that are awake in the mornings on their way to work have entertainment. The timings being focused in the early hours of the morning when people are on the way to work means that regular listeners always have entertainment and something to listen to if they want to. what this generates is a returning audience, which means that the same people return every day for the entertainment if they enjoy it. This means that there will be daily listeners which become part of a community and as-well as this, always come back and listen to the entertainment which is given and provided to them for free every single day. The radio channel then capitalises on those who are regulars by leaving them on cliff hangers. This means that listeners come back the next day to hear the end of a story or in-fact a game or quiz which is aired at a certain point in every show, they may come back the next day for that as-well.
Finally another way in which audience interaction is met is by phone calls and the social media interaction with the audience and the host, as-well as other regular listeners. Interactions with the host of the show can easily be done by calling up the show to ask questions, request a song and many other actions and enquiries can be dealt with while on the line. This phone call will be taken live and broadcasted for those listening to hear along with the person that is on the line. As well as interactions such as phone calls a community basis can be built within social media. This is more common on twitter over any other social media platform because hashtags and with retweets a tweet can reach the host and be discussed amongst the sight by many other fans and listeners all around the country. This means that any listener can use this platform to potentially discuss the situation and or make light of a topic they want to be spoken of themselves. This therefore gives listeners an idea of voice and as well as that a reason to listen as they feel they are valued as a listener.
Therefore BBC radio one breakfast show has a-lot of benefits to their audience, which means there are a-lot of regular listeners. What this means is that the audience feels valued, they are interacted with on a number of levels and the audience enjoys the show with their different way to get the audience involved as-well as their interesting content and appealing choice of music. With all of these combined the audience can have the best listening experience possible, which therefore prompts them to return and therefore generates the best experience possible.
Finally another way in which audience interaction is met is by phone calls and the social media interaction with the audience and the host, as-well as other regular listeners. Interactions with the host of the show can easily be done by calling up the show to ask questions, request a song and many other actions and enquiries can be dealt with while on the line. This phone call will be taken live and broadcasted for those listening to hear along with the person that is on the line. As well as interactions such as phone calls a community basis can be built within social media. This is more common on twitter over any other social media platform because hashtags and with retweets a tweet can reach the host and be discussed amongst the sight by many other fans and listeners all around the country. This means that any listener can use this platform to potentially discuss the situation and or make light of a topic they want to be spoken of themselves. This therefore gives listeners an idea of voice and as well as that a reason to listen as they feel they are valued as a listener.
Therefore BBC radio one breakfast show has a-lot of benefits to their audience, which means there are a-lot of regular listeners. What this means is that the audience feels valued, they are interacted with on a number of levels and the audience enjoys the show with their different way to get the audience involved as-well as their interesting content and appealing choice of music. With all of these combined the audience can have the best listening experience possible, which therefore prompts them to return and therefore generates the best experience possible.
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