Disneys success

Reasons for success
-sequels
-franchises
-live action remake

Walt Disney company:

multi national mass media business
second largest
founded by brothers
150 billion dollar business
owns 7 companies and facebook and twitter on their side, as-well as Steve jobs being Disneys largest share holder 7%
Disney world resort, largest in world, as well as one in china making it largest foreign investment ever
most individual Oscar wins - 22, nominations at 59
2009-2015 = 315% return on equity.
tv, internet, theme parks and Disney stores.
vertically integrated and horizontally integrated conglomerate.
own many channels as well as print companies.

to continue making money from 1 film:
- theme park ride
- toys
- video games
- tv shows
- pyjamas, clothes
- Disney makes 10 movies a year
- Sequels, live action versions, 2 or 3 animated or original films

2019
- captain marvel
- dumbo
- avengers: endgame
- Aladdin
- toy story 4
- the lion king
- Artemis fowl
- frozen 2
- star wars episode 9
- onward

Synergy
- when interaction of 2 or more forces working together creates a greater effect that the sum of their individual efforts