industry - film industry
jungle book 1967 & 2016
economic and historical context
- production
- marketing, distribution and funding
- technology and convergence
- ownership
- regulation
ownerships impact on film production:
- brand loyalty
- money spent on production etc
- better actors
- budget, risks can be taken
- latest tech
- more time
- star marketing
- wellknown
- focused target audience
key fact - just under-blockbuster budget or $177milli
- sound tracks and theme park rides.
- realism, shot in a dump in la not in a jungle.
- most production was studio based, didn't actually happen.
- new technology, raytracing, a new way that light interacts with the subject.
- live actors.
- motion resolution made next to filming
1967
- Technicolor
- cel animation, using cells which is sheets of celluloid.
- xeroxing, name of pohtocopier in the us
- storyboarding and multi-plane to make a 3d effect.
- real orchestra, the noise was a big part of the production.
- motion capture
-animation
-live action
- photo reel animal animation
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