The jungle book

jungle book production

paper 2 section a 

industry  - film industry

jungle book 1967 & 2016

economic and historical context

- production

- marketing, distribution and funding

- technology and convergence

- ownership

- regulation

ownerships impact on film production:

- brand loyalty

- money spent on production etc

- better actors

- budget, risks can be taken 

- latest tech

- more time

- star marketing

- wellknown

- focused target audience

key fact - just under-blockbuster budget or $177milli 

              - sound tracks and theme park rides.

- realism, shot in a dump in la not in a jungle. 

- most production was studio based, didn't actually happen.

- new technology, raytracing, a new way that light interacts with the subject.

- live actors.

- motion resolution made next to filming

1967

- Technicolor

- cel animation, using cells which is sheets of celluloid.

- xeroxing, name of pohtocopier in the us

- storyboarding and multi-plane to make a 3d effect. 

- real orchestra, the noise was a big part of the production. 

- motion capture

-animation

-live action

- photo reel animal animation

Disneys success

Reasons for success
-sequels
-franchises
-live action remake

Walt Disney company:

multi national mass media business
second largest
founded by brothers
150 billion dollar business
owns 7 companies and facebook and twitter on their side, as-well as Steve jobs being Disneys largest share holder 7%
Disney world resort, largest in world, as well as one in china making it largest foreign investment ever
most individual Oscar wins - 22, nominations at 59
2009-2015 = 315% return on equity.
tv, internet, theme parks and Disney stores.
vertically integrated and horizontally integrated conglomerate.
own many channels as well as print companies.

to continue making money from 1 film:
- theme park ride
- toys
- video games
- tv shows
- pyjamas, clothes
- Disney makes 10 movies a year
- Sequels, live action versions, 2 or 3 animated or original films

2019
- captain marvel
- dumbo
- avengers: endgame
- Aladdin
- toy story 4
- the lion king
- Artemis fowl
- frozen 2
- star wars episode 9
- onward

Synergy
- when interaction of 2 or more forces working together creates a greater effect that the sum of their individual efforts