Stuart hall

Stereotype - Media uses a-lot to reduce a group of people to low characteristics and this is how they are portrayed. People from power is hegemonic power and these are in control of the media in the county, which are dominant groups in society controlling those less powerful.

Preferred reading - Audience reads a text in the way the media intended it.

opposition reading - When an audience reads a text in the opposite way that the media intended it.

Negative reading - When an audience is allowed to bring their experiences alongside.

George gerbner

George Gerbner - Repetition of images, stories etc begin to shape our beliefs.

Steve Neal

Steve Neal genre video.
https://www.youtube.com/watch?v=Ac_QQrM6yX8

Industry

Curran and Seaton	Livingstone and Lunt	David Hesmondhalgh
Power and Media	Regulation	Cultural Industries
qthe idea that the media is controlled by a small number of companies primarily driven by the logic of profit and power qthe idea that media concentration generally limits or inhibits variety, creativity and quality qthe idea that more socially diverse patterns of ownership help to create the conditions for more varied and adventurous media productions.	qthe idea that there is an underlying struggle in recent UK regulation policy between the need to further the interests of citizens (by offering protection from harmful or offensive material), and the need to further the interests of consumers (by ensuring choice, value for money, and market competition) qthe idea that the increasing power of global media corporations, together with the rise of convergent media technologies and transformations in the production, distribution and marketing of digital media, have placed traditional approaches to media regulation at risk	qthe idea that cultural industry companies try to minimise risk and maximise audiences through vertical and horizontal integration, and by formatting their cultural products (e.g. through the use of stars, genres, and serials) qthe idea that the largest companies or conglomerates now operate across a number of different cultural industries qthe idea that the radical potential of the internet has been contained to some extent by its partial incorporation into a large, profit-orientated set of cultural industries

Steve Neale

Steve Neale - Genre Theory

- Stated that genres may be dominated by repetition, but are also marked by difference, variation and change.
- The idea that these genres change, develop and vary as they borrow and overlap with one another.