music videos to be studied

Music Videos To Be Studied

Titanium - David Guetta

Stop where you are - Corrine Bailey Rae

Stop where you are 
- released in April 2016
Corrine Bailey Rae
- rising star in 2006, full of promise
- music hybrid of soul/pop
- in 2006 she was predicted to be next big thing.
- in 2008, her husband died pf an accidental overdose of methadone,  and alcohol. unexpected and it took her. long time to reemerge.
- stopped music
- stop where you are was released in 2016, as a single from the album 'the heart speaks in whispers'.

Notes
- class
- age
- gender
- ethnicity
artist
setting
theme
intertextuality

- red dress, shows hurt and pain
- age  20-30
- female gender, suffering from heartbreak and despair
- black ethnicity
- setting, plain grey concrete, grey connotes boredom and suffering, all have nothing to live for
- dark shadows
- one man relying on dog, represents how she relied on her male but then he passed
- breakdancer shows how passion is used to get through the pain
- teen alone, represents a lot of teens who are disregarded
- whole song displays people who are struggling through life, this all displays how you should make the most of what you have while it lasts until it is taken.

teenager:
- urban area with a hoodie alone
- dark blue = sadness
- black jeans and shoes, be invisible
- wide angle long shot, the environment takes up more space than the girl, although the girl is the subject of the frame.
- small and insignificant within this framing.
- zoomed with a jump cut, looks unnatural and at a different change, you can see her face and identify her. this makes her not invisible and overwhelming. which allows an effort to get to know her.

Androgynous - partly male and partly female in appearance; of indeterminate sex.

shots:

close up with a low angle shot, which is static. slow motion comes into focus, revealing him with tattoos which makes us judge the character.

homeless woman, blurred in the foreground and then she comes through, the man sitting next to her gives her confidence, promise and hope. marginalising society and dispersing any type of stereotype.

high angle mid shot, someone trying to grab him, then he gives her time of his day with a coffee.

how to advertise

old spice

lucozade sport

old spice

Old Spice Advertising 

- male and female

- largely white

- sexuality strained 

- a-lot of women showing skin and men in suits, therefore quite sexist and old fashioned

- traditional 70s brand

- Bahamas is luxury place 

- whole beach on him, he feels like on holiday, on fire all related to the Bahamas

history 

- 1934 = founded by William lightfoot Shultz

- 1937 = introduced for women

- 1938 = introduced for men

- June 1990 = Procter & gamble acquired old spice

- 2012 = its iconic clipper ship logo replaced with a yacht, targeted change to young demographics. 

2010 campaign 

research showed 60% of mens body washes were purchased by women. so old spice needs to attract female shoppers

media strategy - instead of spending money on the superbowl they aimed to create superbowl impact building awareness around it.

- advert on youtube

- search engines strategy 

- post launch, show straight after the superbowl. 

Lucozade

history of lucozade
- created in 1927, and at that point it was called glucosade.
- 2 years later renamed lucozade
- 1983, rebranded as a sports drink over a health drink

therefore lots of sport person ells advertise it

campaign:

4m or 9m campaign, both claims are made online
agency - Grey London
Glazosmithkline consumer healthcare - owners of lucozade in jan 2013
lucozade sold to Suntory in sept 2013 for 1.35b
as stars Gareth bale and Alex oxlade chamberlain
campaign banned in jan 2014 by ASA as it failed to show that it only had benefits during prolonged exercise.

social context:
social anxieties: the athletic and muscular bodies represent the male obsessions with their body image thus attributing a certain body insecurity to the target audience.

cultural context
consumerism: the total value of the soft drinks market in the uk is around £15 million
celebrity culture:
capitalising on star appeal

The big issue

big issue
- social, cultural and political context
- niche market magazine which is outside the commercial mainstream.
- cliff
- type of camera shots
- 15 marker question

key terms
- circulations = number of copies a magazine sells
- readership = not just who buys a magazine but the total number of people likely to read it.
- mass audience = readership on a very large scale.
- niche audience = narrow group of readers with a particular interest.
- subscription = reader pays for a set number of copies of a magazine in advance at a lower price and receives them through the post.

intertextuality
hand up not hand out

key terms
masthead - the title of the magazine
plug - text that 'plugs' a feature that will appear inside the magazine.
puff - a story that is given prominence on the cover.
cover star - the 'star' featured on the cover.
anchorage test - text that anchors the main image and gives is context/meaning.
banner - text that runs across the lower section of the cover
skyline - text that runs across the top of the cover.

advertising in magazines
-without advertising, no magazine could survive. if a magazine did not contain ads, then its cover price would be three of four times greater.
- the income for a magazine comes from both sales and advertising. on average, advertising accounts for 70% of magazine income.
- A magazine with a small circulation is more dependent on advertising.

helps magazine venders to secure:
- housing, training and health care.
- nearly 100 people a week use this service to gain money.
- 100,000 copies sold a week
- 2000 venders
- buy 1.25 and sell for 2.50
- 2013 made 5 million pounds
- 2400 slept rough in England
- under 40,00o spaces

The big issue
introduction to the big issue
- most widely circulated street newspaper.
- hybrid genre
- entertainment aspect attracts advertising revenue
- editorial content if often critical of big business, banking and champions the political cause.

Ideological Discourses in newspapers

1. Crude, joke, grievance.
2. victims of feminism, big dongles, oppressed by feminism.
3. The reader wants to read the ideas that this is 'crude' and causes 'grievance', this is because the readers will agree that this is wrong and therefore they want the writer that is publicly posting this to feel the same way and have the same views as them. This will ease the reader as it makes them feel as though we are all for the ideas of fighting against out of line remarks.

1. Decline, expect, fallen.
2. sharp decline, significant fall, harder.
3. What is said corresponds to what the reader wants to see is that it is nationwide and is not singled out to one school, that is because the audience of this would be parents of a primary school, this will reassure them and put them at ease slightly.

1. lawbreaking, offences, law.
2. responsible, offences against the law.
3. This corresponds with what is want to be seen is because it here details how this is wrong and illegal, this will make someone who agrees with these laws feel abit more at ease because there is law enforcement being implemented.

newspaper

newspaper video
https://www.youtube.com/watch?v=sVzuB0ERsp4

Mise en scene

Mise En Scene

Emaze produced on Mise On Scene

Camera Shots

These are the the different types of video angles that can be taken, that are represented below. The video shots are represented in the yoututbe video, and the images are the static video shots which are represented as photos.
Long shot

Medium long shot

Medium shot

Low

Canted

Etreme close up

Close up

Equal level

High

Worms Eye

Birds Eye

Medium long shot

Medium shot

Medium close up

Close up

Semiotics

Semiotics - The study of signs.
Denotations - What we see when we look at an image.
Connotation - What we understand from an image.
D - DESCRIBE IN DETAIL
S - SETTING
T - THEMES
I - ICONS
N - NARRATIVE
C - CHARACTERS
T  - TEXTUAL AND AN ANALYSIS




1.
Denotation - Michael is standing at the front and everyones behind him.
Connotation - He is the main character and in charge of everything.

2.
Denotation - 'the office' is wrote in non capitals and light white writing.
Connotation - Fun, and not a scary film, like a comedy.

3.
Denotation - Light background and clouds.
Connotation - Light hearted programme, not taken literally and is potentially a comedy.

4.
Denotation - Tree in the background.
Connotation - soft and not horror and have no gore to it was something harder.

Genre

Genre Task

D - Describe in detail

S - Setting

T - Themes

I - Icons

N - Narrative

C - Characters

T - Textual analysis 

Sci Fi - This photo highlights the genre of Sci-fi, this is because of the science element, science best highlights the future and the use of these evident science views it presents sci fi. It went well with these ideas of science infusing throughout the photo. However, due to the use of fire, and not just normal science equipment an audience ay see it in more of a horror film way or maybe not as it is intended as a sci fi picture. Which could potentially cause confusion for an audience.

Teen - The genre of teen is highlighted here, this is because of the teenager sitting in the middle, with the classic idea of hood up and on phone. Overall representing a teenager being the centre of the film. The school building in the background again highlights the age of being a teenager as they are in school and not on a street which could cayuse speculations regarding the age. This went well, however, some audiences may have a different inference to teen and potentially see it in a different way as it has no classic locker hall and what is normally seen in a teen film poster.