The story of minecraft

Minecraft – The Story of Mojang

The following two extracts are from the documentary Mojang: The Story of Minecraft which can be found in full on Youtube. Watch the extracts carefully and answer the questions.

A Youtuber’s experience (Interview with Ali-A (additional comments by …) . Time 24.34-33.56:

1) How many subscriptions does Ali-A have for his Youtube channel? over 5 million

2) How many years have he been doing this? 5 years

3) Why did he start playing Minecraft? his fans asked him to do it, started a survival series.

4) What does he say he is trying to do with his content?  merge both call of duty and mine-craft

5) Describe his average working day - wakes up between 12-2pm, turn on setup and start computer, then get ready and by 3-4pm, makes 3 videos a day. 2 videos on mine-craft channel then another video of cod channel. makes 1st video for 7 then next for 10pm then final video 1am. 

6) Why might we watch You tubers? people used to be playing themselves, now people like watching really good people play. or supporting your own supporter, just like a sports game. they are entertainers so adds to the experience.

7) What is Twitch and what is the average time spent on it by a viewer? 4 hours a day.

8) How much do you estimate that Ali-A earns in a year? 2.5 million

Microsoft’s purchase of Mojang (3.22-8.15) :

9) How much was Minecraft purchased for? 2.5 billion

10) What are 3 reasons behind Microsoft’s purchase?

a) money 

b) to expand to all of the different devices 

C) new audience to Microsoft 

11) How might this affect the game? oversee the development in the future, offers more support and infrastructure so mine-craft can be made bigger and better in the future,

12) What is Minecraft’s biggest asset?

the community 

Radio 1 Breakfast show - answer slides 13, 16, 17

Radio 1 Breakfast show - answer slides 13, 16, 17

13. 

stimulating, creative and cultural content.

the different radio shows all hold this, this is mainly bought through with the different songs which are in the radio podcasts. The reason for this is that that they fit all of the criteria which is described by the 'PSB'.

the ranges of programmes are for all ages and for anyone that is interested in the programs, due to the nature of the programmes this therefore means that it is aimed at more middle aged as a target audience. this is because it is less cartoons and more dramas and different series' that fit in to this genre.
the creative stimulant is which is more evident in the programmes, this is because they are all original and branded to the BBC, meaning that the BBC are the ones that have used their creation to create this. 

16.
1. tony blackburn
2. Gregg james and nick grimshaw.
3.  Nick Grimshaw is best known for hosting this radio show, he also has roles in channel 4, T4, and the album charts.
4. 240,000
5. ben cooper
6. by annual television licence fees paid by customers.
7. uses a contemporary mix of music and speech.
8. the main difference is that it plays music from modern times which is suitable for those aged 15-19, meaning it relatives with teens aswell as older people like commercial stations.

17.
1. by the choice of music, it relates to those in this age range other than just appealing to older middle aged people.
2. the quizzes and games may appeal to those outside the age group, as well as hard news. this is because those older will have more interest in this. This is because teens may only listen for the music whereas older generations may listen for the actual news.
3. it stimulates all audiences by reaching everyone, it is creative and a-lot different to original commercial radio lines, the content is cultural and is home to the uk by playing uk music aswell as focusing on uk news.

bbc radio 1 breakfast show essay

How is the BBC Radio 1 breakfast show reaching, targeting and encouraging audience interaction? 750 words

Use your headings from the presentation to guide you so for example a whole paragraph on social media with real examples of what they share and the same with radio one weekend or the Greg James slots or pass the pasty etc

BBC Radio 1 breakfast show reaches targets and encourages audience interaction by their successful advertisement strategy, along with their other ways of accessing the support and audience that they have and that they receive.

One way in which this is accessed is through social media, this is done by the different platforms that they are on, this includes snapchat, instagram, twitter and facebook. This therefore means that this reaches a big sum of their target audience, this is because being on each and every social media, this therefore allows radio 1 breakfast show to access the vastest audience that they are targeting. Due to social media being a massive part in todays life cycle and with almost everyone having access to it regardless of age, with frequently updated social media pages, that are easily accessible, then the news can be spread along with the timetables and what is happening on the news. This kind of exposure can be broadcasted nationwide, so that is can be accessed by many people that can therefore be prompted to view or listen to the breakfast show as it has reached them through social media.

Another way that audience is encouraged is due to the timings of the radio show, with the timings being focused around early morning and on the timings of commutes, this means that commuters and people that are awake in the mornings on their way to work have entertainment. The timings being focused in the early hours of the morning when people are on the way to work means that regular listeners always have entertainment and something to listen to if they want to. what this generates is a returning audience, which means that the same people return every day for the entertainment if they enjoy it. This means that there will be daily listeners which become part of a community and as-well as this, always come back and listen to the entertainment which is given and provided to them for free every single day. The radio channel then capitalises on those who are regulars by leaving them on cliff hangers. This means that listeners come back the next day to hear the end of a story or in-fact a game or quiz which is aired at a certain point in every show, they may come back the next day for that as-well.

Finally another way in which audience interaction is met is by phone calls and the social media interaction with the audience and the host, as-well as other regular listeners. Interactions with the host of the show can easily be done by calling up the show to ask questions, request a song and many other actions and enquiries can be dealt with while on the line. This phone call will be taken live and broadcasted for those listening to hear along with the person that is on the line. As well as interactions such as phone calls a community basis can be built within social media. This is more common on twitter over any other social media platform because hashtags and with retweets a tweet can reach the host and be discussed amongst the sight by many other fans and listeners all around the country. This means that any listener can use this platform to potentially discuss the situation and or make light of a topic they want to be spoken of themselves. This therefore gives listeners an idea of voice and as well as that a reason to listen as they feel they are valued as a listener.

Therefore BBC radio one breakfast show has a-lot of benefits to their audience, which means there are a-lot of regular listeners. What this means is that the audience feels valued, they are interacted with on a number of levels and the audience enjoys the show with their different way to get the audience involved as-well as their interesting content and appealing choice of music. With all of these combined the audience can have the best listening experience possible, which therefore prompts them to return and therefore generates the best experience possible.

radio podcast

Radio 1 Construction evaluation

What was the task you were assigned?
We had to create and construct a radio podcast, this meant speaking about the news and the weather,

as well as doing quizzes and having a celebrity guest in to feature on the podcast.

Who was in your group and what was everyone's role in the task?
josh - main presenter

joe - phone call quiz

tom - weather and celebrity guest

What fresh ideas did you bring to the programme?
using new music, and relating to news that is recent

Who did you interview?

jess glynn.

What tracks did you choose and why?

jess glynn as that was the celebrity guest

What was the running order?

news, weather, celebrity guest, song, quiz

Who is your target audience?

anyone between 15-29

How did you relate to/attract your audience?

using recent chart music and speaking of sport and news which will typically appeal to this age group

How does your product fit in with the BBC/PSB remit?
being creative, uk music

What do you think you could have improved in terms of content ?

by doing longer interviews

What was your initial feedback?
good, but needs more music and context


What did others say about your production?
liked it but wanted background music throughout

Identify what went well and with hindsight what would you do differently?

informative, good questions

more enthusiasm.

BBC research

1.     How old is the BBC?

The BBC is 96 years old as it was founded 18 October 1922

2.     Who is Lord Reith and what connection does he have with the BBC?

Lord Reith was the founder of the BBC, and he was the first general manager when it was set up in 1922.

3.     When did it start broadcasting Radio 1?

It first started broadcasting radio 1 in 30 September 1967, United Kingdom

4.     What are the BBC’s five Public Purposes, as set out in the Royal Charter?

Our five public purposes are central to us serving the public and help us achieve our core mission to inform, educate and entertain. The BBC's five public purposes are set out by the Royal Charter and Agreement, the constitutional basis for the BBC as presented to Parliament.

5.     What is the BBC’s Mission?

inform, educate and entertain

6.     What is the BBC’s Vision?

Values. Our mission, vision, and values inform the work of the BBC and are how we promote our public purposes. The public purposes are set out by the Royal Charter and Agreement, the constitutional basis for the BBC.

7.     What are the BBC’s Values?

Values. Our mission, vision, and values inform the work of the BBC and are how we promote our public purposes. The public purposes are set out by the Royal Charter and Agreement, the constitutional basis for the BBC.

8.     What does the licence fee cover? 

9.     Information on the licence fee. The current fee is £150.50 for a colour licence and £50.50 for a black and white licence. The licence is free if you are 75 or over, and half-price if you are registered blind.

10.  How is the BBC regulated?  How long as this body regulated the BBC and who regulated it before? 

11.  Regulation. The Office of Communications (Ofcom) is the UK's broadcasting, telecommunications and postal regulatory body. Under the BBC's Charter it has responsibility for regulating the BBC. ... In addition, it regulates BBC content and output against its Broadcasting Code.