The story of minecraft

Minecraft – The Story of Mojang

The following two extracts are from the documentary Mojang: The Story of Minecraft which can be found in full on Youtube. Watch the extracts carefully and answer the questions.

A Youtuber’s experience (Interview with Ali-A (additional comments by …) . Time 24.34-33.56:

1) How many subscriptions does Ali-A have for his Youtube channel? over 5 million

2) How many years have he been doing this? 5 years

3) Why did he start playing Minecraft? his fans asked him to do it, started a survival series.

4) What does he say he is trying to do with his content?  merge both call of duty and mine-craft

5) Describe his average working day - wakes up between 12-2pm, turn on setup and start computer, then get ready and by 3-4pm, makes 3 videos a day. 2 videos on mine-craft channel then another video of cod channel. makes 1st video for 7 then next for 10pm then final video 1am. 

6) Why might we watch You tubers? people used to be playing themselves, now people like watching really good people play. or supporting your own supporter, just like a sports game. they are entertainers so adds to the experience.

7) What is Twitch and what is the average time spent on it by a viewer? 4 hours a day.

8) How much do you estimate that Ali-A earns in a year? 2.5 million

Microsoft’s purchase of Mojang (3.22-8.15) :

9) How much was Minecraft purchased for? 2.5 billion

10) What are 3 reasons behind Microsoft’s purchase?

a) money 

b) to expand to all of the different devices 

C) new audience to Microsoft 

11) How might this affect the game? oversee the development in the future, offers more support and infrastructure so mine-craft can be made bigger and better in the future,

12) What is Minecraft’s biggest asset?

the community 

The Guardian

The Guardian News Values

- Honesty
- Integrity
- Courage
- Fairness
- A sense of duty to reader and community

The guardian target audience is of a middle aged 18+ audience.

Newspaper comparison

	The guardian	Daily Mirror
Who was involved?	-          The neighbour -          Mum and dad -          Child dead	The newspaper shows that twin toddlers were the main victims, both one year old, the next door neighbour, eye witness, their mother and their dad, age 33.
What happened?	Boy was pronounced dead at 1am, due to murder, one man has been arrested in having connections into the murder.	A man is held after a toddler dies in a hammer attack, with the twin sister in critical condition.
Where did it happen?	At Finsbury park north London.	A property in Hackney, North London
When did it happen?	Saturday evening 11.10, 18.03.17	18th March 2017
How did it happen?	doesn't say	A man allegedly murdered a baby with a hammer.
Why did it happen?	doesn't say	Sometimes the ‘father’ said he’d say maybe they aren’t his children.
What do you notice about the difference in content and how the articles convey this information? Why do you think that is?	The guardian shows a-lot less in detail information, this could be to protect the consumer/ family of the dead, or it is their approach to gruesome news.	The daily mirror, seems to focus right in on the details of the news, for example detailing how the death occured and what happened and why. This is a much harsher approach to the situation at hand.

newspaper

newspaper video
https://www.youtube.com/watch?v=sVzuB0ERsp4

Audience

A - Higher Management
B - Middle Management
C1 - Office supervisors
C2 - Skilled Manual Workers
D - Semi skilled and unskilled managers
E - Unemployed

Aspirers - seek status
Succeeders - Seek Control
Resigned - Seek Survival
Explorers - Seek discovery
Strugglers - Seeks escape
Reformers - Seeks enlightenment

Target Audience - who we want to see the product.

Niche - very small target audience.