Disneys success

Reasons for success
-sequels
-franchises
-live action remake

Walt Disney company:

multi national mass media business
second largest
founded by brothers
150 billion dollar business
owns 7 companies and facebook and twitter on their side, as-well as Steve jobs being Disneys largest share holder 7%
Disney world resort, largest in world, as well as one in china making it largest foreign investment ever
most individual Oscar wins - 22, nominations at 59
2009-2015 = 315% return on equity.
tv, internet, theme parks and Disney stores.
vertically integrated and horizontally integrated conglomerate.
own many channels as well as print companies.

to continue making money from 1 film:
- theme park ride
- toys
- video games
- tv shows
- pyjamas, clothes
- Disney makes 10 movies a year
- Sequels, live action versions, 2 or 3 animated or original films

2019
- captain marvel
- dumbo
- avengers: endgame
- Aladdin
- toy story 4
- the lion king
- Artemis fowl
- frozen 2
- star wars episode 9
- onward

Synergy
- when interaction of 2 or more forces working together creates a greater effect that the sum of their individual efforts

Newspaper vocabulary

Boomers - Older people traditionally watch BBC 6 o'clock news, and breaking ten
Millennials - Regularly check the news throughout the day on their phones.

Fix - access news constantly, prompted by a general need and state of distraction.

Track - Access news regularly to keep up to date with breaking news.

Fill - Access news to pass the time when moving from place to place.

Indulge - Make time to enjoy the news as a break from everything else in day.

Invest - read news regularly to get an in-depth perspective on stories.

Stories broke on social media before news

9/11
7/7
bitcoin
6ix9ine in prison
Whitney Houston dead
Arianda Grande terrorist attack

Cons
140 characters on twitter
Inaccuracy
Compromise journalistic integrity
Amateur reporters putting themselves at harm

The Guardian
2nd most popular newspaper and 4th most famous, described by fans, intelligent interesting well written and informative for politics.

Daily mail
4th most popular, in touch with ordinary people, informative, interesting and stands up for ordinary people.

The Sun
13th most popular, entertaining , great for sport and amusing.

News analysis

Daily mail - serif font used by daily mail

sun - non serif


Types of paper

-Tabloid - sun, daily mirror, daily mail
-Broadsheet - daily telegraph, daily express
-Mid market tabloids (daily express/ daily mail)
-Local news

newspaper

newspaper video
https://www.youtube.com/watch?v=sVzuB0ERsp4

Newspaper

Threshold – the bigger the impact and reach of the story

Unexpectedness – An event that is a shock or out of the ordinary

Negativity – Bad news is more interesting ‘if it bleeds, it leads’

Elite persons/places – Stories about important people and powerful nations.

Unambiguous – stories that are easy to understand and for papers to report on.

Personalisation – Stories that include human interest – ‘’real’ people

Proximity- stories that are close to home are more likely to be included

Continuity/ currency – stories that are already in the new continue to run and are updated.

Glossary

brand identity

The image a company constructs for itself through the use of logos, slogans and other marketing tools in order to appeal to an audience.

cross-platform

The appearance of a media text on more than one platform; cross-platform or cross-media advertising is used to market a product like a film on the web, TV and newspapers.

endorsement

The act of supporting or backing something; celebrity endorsement is often used in advertising to sell a product.

ethos

The purpose, attitude and beliefs of a person or an organisation.

media convergence

When audiences use one platform to consume various types of media texts.

media format

A media format refers to whether the content is video, audio, print based, or a combination such as a website or video game.

media platform

A media platform is where a media text is presented; this can be TV, cinema, computer, games console, digital media player, smartphone, tablet, magazine, or newspaper

media text

Any media product such as a TV programme, film, magazine, video game, newspaper, music track or album created for an audience.

niche audience

A small, narrow audience interested in a specific topic or theme - the opposite of a mass market audience.

public service broadcasting

Public service broadcasting is for the benefit of the public and not just for profit or commercial gain; the BBC is a public service broadcaster in the UK.

smartphone

A mobile phone with a powerful processor that is capable of running applications and accessing the internet.

tablet

A computer device a little smaller than a laptop but with a built-in touchscreen, usually without a keyboard.

Semiotics

Semiotics - The study of signs.
Denotations - What we see when we look at an image.
Connotation - What we understand from an image.
D - DESCRIBE IN DETAIL
S - SETTING
T - THEMES
I - ICONS
N - NARRATIVE
C - CHARACTERS
T  - TEXTUAL AND AN ANALYSIS




1.
Denotation - Michael is standing at the front and everyones behind him.
Connotation - He is the main character and in charge of everything.

2.
Denotation - 'the office' is wrote in non capitals and light white writing.
Connotation - Fun, and not a scary film, like a comedy.

3.
Denotation - Light background and clouds.
Connotation - Light hearted programme, not taken literally and is potentially a comedy.

4.
Denotation - Tree in the background.
Connotation - soft and not horror and have no gore to it was something harder.

Hybrid

Hybrid - Combination of two genres. Eg; Romcon, action, adventure.