Industry

Curran and Seaton	Livingstone and Lunt	David Hesmondhalgh
Power and Media	Regulation	Cultural Industries
qthe idea that the media is controlled by a small number of companies primarily driven by the logic of profit and power qthe idea that media concentration generally limits or inhibits variety, creativity and quality qthe idea that more socially diverse patterns of ownership help to create the conditions for more varied and adventurous media productions.	qthe idea that there is an underlying struggle in recent UK regulation policy between the need to further the interests of citizens (by offering protection from harmful or offensive material), and the need to further the interests of consumers (by ensuring choice, value for money, and market competition) qthe idea that the increasing power of global media corporations, together with the rise of convergent media technologies and transformations in the production, distribution and marketing of digital media, have placed traditional approaches to media regulation at risk	qthe idea that cultural industry companies try to minimise risk and maximise audiences through vertical and horizontal integration, and by formatting their cultural products (e.g. through the use of stars, genres, and serials) qthe idea that the largest companies or conglomerates now operate across a number of different cultural industries qthe idea that the radical potential of the internet has been contained to some extent by its partial incorporation into a large, profit-orientated set of cultural industries

Glossary

brand identity

The image a company constructs for itself through the use of logos, slogans and other marketing tools in order to appeal to an audience.

cross-platform

The appearance of a media text on more than one platform; cross-platform or cross-media advertising is used to market a product like a film on the web, TV and newspapers.

endorsement

The act of supporting or backing something; celebrity endorsement is often used in advertising to sell a product.

ethos

The purpose, attitude and beliefs of a person or an organisation.

media convergence

When audiences use one platform to consume various types of media texts.

media format

A media format refers to whether the content is video, audio, print based, or a combination such as a website or video game.

media platform

A media platform is where a media text is presented; this can be TV, cinema, computer, games console, digital media player, smartphone, tablet, magazine, or newspaper

media text

Any media product such as a TV programme, film, magazine, video game, newspaper, music track or album created for an audience.

niche audience

A small, narrow audience interested in a specific topic or theme - the opposite of a mass market audience.

public service broadcasting

Public service broadcasting is for the benefit of the public and not just for profit or commercial gain; the BBC is a public service broadcaster in the UK.

smartphone

A mobile phone with a powerful processor that is capable of running applications and accessing the internet.

tablet

A computer device a little smaller than a laptop but with a built-in touchscreen, usually without a keyboard.

Audience

A - Higher Management
B - Middle Management
C1 - Office supervisors
C2 - Skilled Manual Workers
D - Semi skilled and unskilled managers
E - Unemployed

Aspirers - seek status
Succeeders - Seek Control
Resigned - Seek Survival
Explorers - Seek discovery
Strugglers - Seeks escape
Reformers - Seeks enlightenment

Target Audience - who we want to see the product.

Niche - very small target audience.

Industry

Industry

Who owns the media?

Before 1992, there were 50 main companies, after 1992, this dropped by half, meaning there was 25 companies ion the industry. Fromm 2011, this has dropped to 6 main companies, commonly known as the 'big six'.

Comcast - in 2013 made revenue of 69 billion.
- Biggest cable provider
- Comcast is a cable provider for tv

Walt Disney
- 48 Billion revenue.
- owns,
+ Pixar
+Marvel entertainment
+ Lucas Films
+ ABC
+ A & E
+ ESPN

21st Century Fox
- Make Money from advertising
- 32 Billion a year
- Film & TV

Time Warner
- 27 Billion
- 2002 100 Billion due to failed merge

CBS & Via come
- 14-15 Billion a year
- individual companies

Uk media

- 3 companies control 71% of national newspaper circulation
- 5 companies control 81%
- BBC is the counterweight to commercial media, public service broadcaster.

Media Organisations

- BBC
- Disney
- News Corp
- Nintendo
- Marvel
- The Guardian

Format:
This refers to whether the content being presented is either a video, audio, print based or a a combination such as a website or a video game.

Platform:
This is used to show where the media format is presented.

Media industry is a business, that is competitive and potentially very profitable.

Mise en scene

Mise En Scene

Emaze produced on Mise On Scene

Jaffa cake remake

A remake of the Jaffa cake advert, the original is displayed in the bottom right corner to show the comparison between our video and the original. The audio for the video was taken from the original advert and it has been replicated by the actors in the recreation of the advert. This was edited in Premier Pro.

Camera Shots

These are the the different types of video angles that can be taken, that are represented below. The video shots are represented in the yoututbe video, and the images are the static video shots which are represented as photos.
Long shot

Medium long shot

Medium shot

Low

Canted

Etreme close up

Close up

Equal level

High

Worms Eye

Birds Eye

Medium long shot

Medium shot

Medium close up

Close up