A - Higher Management
B - Middle Management
C1 - Office supervisors
C2 - Skilled Manual Workers
D - Semi skilled and unskilled managers
E - Unemployed
Aspirers - seek status
Succeeders - Seek Control
Resigned - Seek Survival
Explorers - Seek discovery
Strugglers - Seeks escape
Reformers - Seeks enlightenment
Target Audience - who we want to see the product.
Niche - very small target audience.
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