Daily Mail
- Came out in 1896, this often refers to tradition.
- Right wing, pro breit.
- Owned by Daily Mail and General Trust.
- 1.25 million print circulation. which is second highest circulation behind the sun.
- Paul Dacre editor for a very long period of time, he would out his opinion on everything regardless what anyone else said. Made him very powerful in the whole paper/system. Autumn 2018 he resigned and Geordie Greig took over, changed and softened a little bit on side of Brexit.
- 50 / 50 gender split.
- Average readership is age 58.
- Younger online audience
- Brexit supporters
- British institutors like the royal family.
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