ASSESSMENT
Q2 NEWS LIAR
GBHS
MEDIA STUDIES A LEVEL Reflection
Name: Date:
AO1: Demonstrate
knowledge and understanding of the theoretical framework of media and contexts
of media and their influence (5)
AO2 Apply knowledge and
understanding of the theoretical framework of media to analyse media products (KU)
of the theoretical framework of media to:
Analyse
media products/ Make judgements and draw conclusions (10)
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Question:
2 How does media language incorporate viewpoints and ideologies in these
front pages of the Guardian and he Daily Mail.
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Layout
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Typography
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Colour
·
Font
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Images
Outlining the
conventions of the front pages of tabloid newspapers, including use and style
of headlines and images
Analyse the
contrasting use of symbolic, technical and written conventions in the sources
Contrasting
conclusion and judgments.
Tabloids:
Lower demographic,
CDE
Higher image to
text ratio
Large bold
headlines - attracting readers.
Skyline advert for
content inside
Soft news however
includes some hard news
Colour
High variety of
articles
Multiple large
images
The large font of
the headline in the mirror clearly screams its viewpoint on Theresa May.
'lies, damned lies', and the subheading which speaks of 'broken promises'
leaves the impressionable readership in no doubt that they should condemn the
tory party. The size of the typography is extremely large, even for the
tabloid, and coupled with the repetition of 'lies' forces the CDE demographic
to take on the anti-Tory ideology - a crucial reading on the day of the
general election.
The daily mail also
sues the common tabloid convention on direct mode of address in the headline
(lets ignite), and the skyline ('your guide). However, instead of using the
imperative commands (which the lower demographic of the mirror would accept),
the mail cleverly unites its c1c2d demographic by making the readers feel
part of the team - together they are part of the change, part of the
politics. This this effectively flatters the audience into accepting the
pro-conservative viewpoint it is hammering home. The editors of the DM have
clearly understood its audience, and have tweaked the tabloid convention to
suit the intelligent reader.
Identify a strength or strengths in your
assessment:
What are the areas you need to improve?
What will you do to improve in your next
assessment? Any particular areas or study skills?
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Q2 Points that could have been made
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Differences in colour
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Ratio of image to text – text heavy Guardian
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Hard/soft news – Guardian three hard news
stories all politics one international story
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Formal/informal language
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Guardian left leaning / Daily Mail
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Close up head shots of DM old and aggressive
Jagger, innocent young under SEX PESTS ideology of celebrity gossip and
hyperbolic informal language
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Daily Mail C1 C2 C3/ Guardian A B C
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Alliteration language, saturated colour schemes
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Size of fonts and capital letters DM
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