Tuesday 15 January 2019

jungle book production

paper 2 section a 
industry  - film industry
jungle book 1967 & 2016
economic and historical context

- production
- marketing, distribution and funding
- technology and convergence
- ownership
- regulation

ownerships impact on film production:
- brand loyalty
- money spent on production etc
- better actors
- budget, risks can be taken 
- latest tech
- more time
- star marketing
- wellknown
- focused target audience

key fact - just under-blockbuster budget or $177milli 
              - sound tracks and theme park rides.

- realism, shot in a dump in la not in a jungle. 
- most production was studio based, didn't actually happen.
- new technology, raytracing, a new way that light interacts with the subject.
- live actors.
- motion resolution made next to filming

1967
- Technicolor
- cel animation, using cells which is sheets of celluloid.
- xeroxing, name of pohtocopier in the us
- storyboarding and multi-plane to make a 3d effect. 
- real orchestra, the noise was a big part of the production. 

- motion capture
-animation
-live action
- photo reel animal animation





















Monday 14 January 2019

Disneys success

Reasons for success
-sequels
-franchises
-live action remake

Walt Disney company:

multi national mass media business
second largest
founded by brothers
150 billion dollar business
owns 7 companies and facebook and twitter on their side, as-well as Steve jobs being Disneys largest share holder 7%
Disney world resort, largest in world, as well as one in china making it largest foreign investment ever
most individual Oscar wins - 22, nominations at 59
2009-2015 = 315% return on equity.
tv, internet, theme parks and Disney stores.
vertically integrated and horizontally integrated conglomerate.
own many channels as well as print companies.

to continue making money from 1 film:
- theme park ride
- toys
- video games
- tv shows
- pyjamas, clothes
- Disney makes 10 movies a year
- Sequels, live action versions, 2 or 3 animated or original films

2019
- captain marvel
- dumbo
- avengers: endgame
- Aladdin
- toy story 4
- the lion king
- Artemis fowl
- frozen 2
- star wars episode 9
- onward

Synergy
- when interaction of 2 or more forces working together creates a greater effect that the sum of their individual efforts













Sunday 13 January 2019

film hw

Rank
Movie
Distributor
Genre
MPAA
2018 Gross
1
$700,059,566
2
$678,815,482
3
$608,581,744
4
$417,719,760
5
R
$324,563,523
6
$269,622,130
7
$260,024,160
8
$235,506,359
9
$220,159,104
10
$216,648,740
11
$213,767,512
12
$213,429,141
13
R
$202,110,097
14
$193,644,966
15
$188,024,361
16
$187,152,693
17
$174,530,416
18
$167,508,127
19
R
$159,342,015
20
$158,034,792


How many are from the big six? What company produced the greatest financial successes? All of the films in the table are from the big six.
What genre of films dominate? Action is the most popular genre
Are they blockbuster, indie, foreign? Any successes that aren't typically big grossing films? Most of the films are blockbusters. There is not any outstanding anomalies from typical films.
How many are are sequels? 4
How many are blockbusters aimed at a younger audience? 4
How many different formats are there? ie 2D Name them. 2d, 3d
What kinds of film genres seem to be missing? There is no comedy and no romance, only a combined.
How many of the film distributors seem to be producers as well?
Who do you think are the target audiences for most of these? mainly teenagers, however older middle aged generations may also enjoy them. 

Jean baudrillard

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