how does the big issue communicate messages and values through its media language
The big issue portrays its values by using a familiar figure or genre to locate and explain an event. in this instance, the big issue focused on a week long interview with Mark Hamill. This is the title of the magazine and including this with the colour red it not only confers to the film of star wars but to christmas which boarders the front cover. The colour being fixated on red which shadows the actor and the text which is highlighted by the glow. Red not only conotes danger, which is highlighted and explained by the lightsaber and the willowed effect positioned in the background, but it displays and connotes Christmas which is displayed by the border of the cover, with chirstmas theme. The colours tying in allow the emission off the shelf and therefore will be able to target any audience that is at all interested. the theme of star wars and christmas combined will draw a sufficient audience together to enable advertisement towards the brand, which will therefore help the homeless who are suffering in the cold, represented by the snow which is highlighted and differentiated with sharp white splashes of colour appearing upon the background. the text also appears in star wars font, which stand out from the background and ties the whole cover together to explain the theme and locate and understand what is going on.
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